Client Background:

A social media marketing agency based in Manchester, UK, specialising in paid social campaigns for e-commerce brands. The agency was generating 80 to 120 inbound leads per month through their website and Facebook Ads — but was only converting around 8% of them into booked discovery calls. The founder had built a strong personal brand and was spending heavily on ads to drive leads. The leads were coming in. The problem was everything that happened after.

Challenge:

When we audited their lead process, the issues were immediate and expensive. Every new lead went into GoHighLevel and sat there until a team member manually checked the inbox — usually 4 to 24 hours later. By that point, most leads had already moved on or booked with a competing agency. The sales rep was following up with a single generic email and calling it done if there was no reply. No sequence. No second touch. No SMS. Nothing. When we calculated the cost of this, the numbers were uncomfortable. With 100 leads per month, a £2,500 average deal value, and a realistic 20% close rate on leads that actually got proper follow-up — the agency was leaving approximately £18,000 on the table every single month. Not from bad leads. From no system.

Solution:

We implemented the Instant Lead Response System combined with a 7-Touch Follow-Up Sequence. Every new lead from their Facebook Ads and website contact form now triggers an automated response within 60 seconds. The message is personalised using the lead's name, the service they enquired about, and the ad they came from. The lead then enters a 14-day follow-up sequence — 7 touchpoints across email and SMS. Each message is written by AI using the lead's specific details. The sequence pauses the moment a lead replies. The sales rep receives an instant Slack notification when a new lead comes in, complete with the lead's full details, their enquiry, and a direct link to the GoHighLevel record. No manual checking required. The entire system was live within 6 business days.

What We Built:

We implemented the Instant Lead Response System combined with a 7-Touch Follow-Up Sequence. Every new lead from their Facebook Ads and website contact form now triggers an automated response within 60 seconds. The message is personalised using the lead's name, the service they enquired about, and the ad they came from. The lead then enters a 14-day follow-up sequence — 7 touchpoints across email and SMS. Each message is written by AI using the lead's specific details. The sequence pauses the moment a lead replies. The sales rep receives an instant Slack notification when a new lead comes in, complete with the lead's full details, their enquiry, and a direct link to the GoHighLevel record. No manual checking required. The entire system was live within 6 business days.

What This Means:

The agency did not spend more on ads. They did not hire a new sales rep. They did not change their offer or their pricing. They fixed what happened after the lead arrived. That single change doubled their booked calls in 30 days and is on track to add an additional £25,000 to £30,000 in monthly closed revenue by month 3.

Want results like this for your agency? Book a free 20-minute demo and we will show you exactly where your leads are going cold right now.