Client Background :

A PPC and paid search agency based in Dubai, managing Google and Meta ad campaigns for SME clients across the UAE and Saudi Arabia. Strong delivery team. Healthy existing client base. But a sales pipeline that had completely dried up. The founder came to us not looking for a follow-up system. He came to us asking about running new ads to generate fresh leads. We asked him one question first: how many leads do you already have in your CRM that you never followed up on? He logged in and counted. 1,247 leads. Collected over 18 months. Contacted once. Never touched again. We told him to hold off on the ads.

The Problem :

The agency had been generating leads consistently for over a year through a combination of referrals, their website, and occasional ad campaigns. Each lead received one introductory email and nothing more. No follow-up sequence. No reactivation. No nurture. Just 1,247 people who had raised their hand at some point and been completely ignored. At the agency's average deal value of $3,500 and a conservative 3% reactivation rate, that untouched list represented over $130,000 in potential revenue sitting completely dormant.

What we built :

We ran a Dead Leads Reactivation Campaign across the full list of 1,247 contacts. First we segmented the list into three groups — leads from the past 6 months, leads from 6 to 12 months ago, and leads older than 12 months. Each segment received different messaging calibrated to how long it had been since they first enquired. OpenAI generated personalised reactivation messages for each contact using their name, the service they originally enquired about, and the time gap since their first contact. Every message felt individually written. The campaign ran for 7 days across email and SMS. Leads that responded and showed genuine buying intent were automatically routed to the founder's Calendly. Everything else was tagged and archived in the CRM. Build and launch time: 4 business days.

The Results — 30 Days After Launch :

"I was about to spend $5,000 on new ads. Instead I spent a fraction of that on the reactivation campaign and got 47 calls booked from people who already knew who we were. The ROI was not even close." — Agency Founder, Dubai UAE

What this means :

Before spending a single dollar on new lead generation, every agency should ask one question: what happened to all the leads we already paid for? For this agency, the answer was 47 new sales conversations and a pipeline that went from empty to overflowing — without touching their ad budget. Following the reactivation campaign, the agency retained Aerstack to build a full follow-up system so this situation would never happen again.

Got old leads sitting untouched in your CRM? Book a free demo and we will show you exactly what a reactivation campaign would look like for your specific list.